Lead the development of financing solutions for housing in Mexico.
Be an innovative institution in solutions for public interest housing.
Be capable of fulfilling and performing our functions at the first attempt, on time, with the lowest possible use of resources and meeting the expectations of our clients and stockholders and society at large.
Perform our tasks and activities in a spirit of cooperation and shared responsibility for achieving our goals, encouraging systemic thinking, the integration of value chains, and achieving results.
Act in all time and space guided by the principles of ethics, responsibility, moral rectitude, impartiality, and honesty in our professional and personal affairs, as a means of building credibility and earning respect.
Anticipate our clients’ requirements and needs by encouraging creativity and developing new processes, services, and products or modifying those we already have through constant reassessment and an ongoing search for new solutions that add value to SHF’s mission and vision.
Adopt an attitude that is reflected in dedication, loyalty, involvement, dedication, and self-motivation at work, and on achieving results for our clients and stockholders and civil society.
Conduct our activities with competence and effectiveness, always finishing them properly and on time, even under adverse conditions and always putting the interests of the institution before our own.